New Change4Life Campaign to Inspire Children to get More Active.

A new survey from Change4Life and Disney UK has found that less than half of parents are aware that physical activity can build children’s self-confidence (49%), reduce anxiety (47%) and improve their self-esteem (46%). Just 16% (1 in 6) think that physical activity can help children develop attributes which make it easier to cope with life’s little set-backs.

Earlier this year, research from Sport England also found that enjoyment is the single biggest factor that motivates children to be active. So, to help the nation’s kids get more active this summer, the Change4Life campaign is encouraging children to play 10 Minute Shake Up games inspired by favourite characters from Disney and Pixar’s Toy Story 4 and Incredibles 2; and Disney’s Frozen and The Lion King. Nearly two-thirds (64%) of children surveyed said they would be inspired to be more physically active if they saw their favourite characters being active. 4 in 5 parents (82%) think that kids are likely to enjoy sports and physical activities if they’re fun and 61% of children agree that this helps.

For more information visit https://www.gov.uk/government/news/physical-activity-helps-children-to-deal-with-life-s-challenges?utm_source=ae1642b1-9d5c-4b5f-8e54-8e150f99676e&utm_medium=email&utm_campaign=govuk-notifications&utm_content=weekly

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