Partner Blog from Pindar Creative - Digital or traditional Printed Maps - which way should you choose?

With advances in smartphones and tablets, we are now able to access mapping anywhere, at anytime. So you might think ‘Is there only one option’? However, both printed and digital maps have their place, and sometimes, the choice can simply be made by answering the following questions:

Digital maps have the advantage when is comes to functionality and can provide the user with an interactive experience including:

Paper Maps also have advantages, so don’t rule them out too quickly:

Both have their advantages, but sometimes it’s more cost effective than you think to produce a paper and digital map.

For example, you can use the same base mapping for both your printed and digital products. The paper map can also ‘push’ people to the digital map using QR codes or fillers.

A good example is the solution produced by Pindar Creative for Brunel University where both printed and digital maps complement each other. The university produces a printed pocket size leaflet, which is handed out to new students at ‘freshers’ week.

The leaflet promotes the interactive digital map via a QR code. The interactive map adds value to the printed publication by providing students with information on local amenities, live rail departure information, bus timetables, links to live bus information and links to a more detailed campus map.

If you are interested in knowing about our range of mapping products, please visit our website or get in touch via our contact us page.

Maria Heaman, Pindar Creative

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