Modeshift at the All Party Parliamentary Group for Cycling & Walking
This week (Monday 29 April) our Business Director, Nick Butler and Modeshift STARS Active Travel Ambassadors Manager ATA Emily Sykes spoke at All Party Parliamentary Group for Cycling & Walking on the subject ‘Walking and Cycling to School’.
The pair joined speakers from Bikeability Trust and Living Streets and discussed Modeshift’s Active Travel Ambassadors (ATA) Programme – Our programme funded by Active Travel England and delivered in partnership with The Bikeability Trust.
A 2022 National Travel Survey revealed just 41% of pupils aged 11-16 walk to school and just 6% cycle. And, with just 35 secondary schools gaining a STARS accreditation between 2008 – 22, Modeshift identified a clear need to develop a new offer and approach for secondary schools – the ATA programme was born! This project aims to increase sustainable travel, promote Level 3 Bikeability Training, School Travel Plans & Modeshift STARS accreditation.
To date there are 15 Local Authorities and 75 participating schools – that’s a huge 759 amazing Active Travel Ambassadors in the programme.
You can watch the whole ‘Walking and cycling to school’ meeting here: youtube.com/@appgcw/streams where Emily and Nick talk through the successes of the programme and the 3.3% increase in sustainable travel modes within the schools we’re working with.