A woman with auburn hair stands at a podium speaking to a crowd of people seated and standing indoors, with ornate chandeliers hanging from a draped ceiling.

Guest Blog: Why Modeshift Matters to its Partners

As Modeshift celebrated its 25th Anniversary at the Houses of Parliament, partners, members and supporters came together to reflect on the organisation’s impact and the role it continues to play in helping people make better everyday journeys.

Among the speakers was Alison Holland, Founder and Director of Brightwayz, one of Modeshift’s longest-standing partners and its first Corporate Partner. Invited to speak on behalf of all Corporate Partners, Alison shared her perspective on the value of partnership, collaboration and the opportunities that Modeshift creates across the sector.

In this Guest Blog, Alison reflects on Brightwayz’s long relationship with Modeshift and explains why the organisation remains an important connector between practitioners, partners and organisations working to improve everyday journeys across the UK.

Read Alison’s blog, Why Modeshift Matters to Its Partners

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