We’re thrilled to appoint Fusion Media, a leading public affairs and communications agency, as our retained public affairs agency. This partnership will see Fusion Media provide strategic advice, policy guidance, and Parliamentary engagement.
A Proven Partnership
Fusion and Modeshift first worked together earlier this year to secure attendance by Members of Parliament (MPs) at the National STARS Travel Awards, alongside press coverage of the results.
The awards took place at the Modeshift National STARS Summit, our flagship annual STARS event.
Fusion’s support saw MPs attend the awards in person to personally congratulate winners from their constituency, as well as support from other MPs on social media. The press work focused on the results of the awards and saw positive coverage across trade and regional media.
The next phase of this collaboration will see Fusion support Modeshift’s key objectives through engaging Parliamentarians, developing policy briefings, securing attendance at key events, and providing strategic advice.
The appointment comes at a pivotal time for Fusion Media, whose Public Affairs department is going from strength to strength. Modeshift joins a growing list of clients which include Shimano, PeopleForBikes, the APPG for Cycling and Walking, The Bikeability Trust and the APPG for Outdoor Recreation and Access to Nature.
What’s Next for the Partnership
Nick Butler, Chief Operating Officer, Modeshift, said: ‘We’re excited to be partnering with Fusion Media to help us amplify the voice of our members and strengthen the case for active and sustainable travel.
Together, we’ll engage new audiences, champion the incredible work happening across our networks, and inspire even more people to choose healthier, more sustainable journeys every day.’
Jack Mayorcas, Public Affairs Lead at Fusion Media, said: ‘We are thrilled to continue our work with Modeshift and partner with them on a retained basis. Every day, they enable more people to make sustainable journeys through engaging with a wide range of businesses and organisations.
As the agency for movers, we couldn’t be more aligned in our objectives, and we can’t wait to work with the team to grow awareness of the work of Modeshift and help them to deliver their objectives.’
We look forward to bring you more on this exciting partnership!
