Modeshift Corporate Premium Members Pindar Creative is proud to have partnered with Visit Otley on the design of a new series of Wayfinding Totems now installed across the picturesque market town of Otley, West Yorkshire. Central to the project is a custom-designed town map, created by our team to support navigation and enhance the visitor experience.
The project was expertly coordinated by James Ellis of Endure Communications, who worked closely with Visit Otley, Otley Town Council, and a range of local stakeholders. His role was key in bringing together ideas from across the community to ensure the totems are both practical and reflective of the town’s character.
A standout feature of the new totem maps is their ‘heads-up’ orientation. Unlike traditional ‘north-up’ maps, a heads-up map is aligned to the direction the viewer is facing when standing in front of the totem. This makes it much easier for people to relate the map to their actual surroundings.
Streets, landmarks, and walking routes appear on the map exactly as they do in front of you, helping users navigate more instinctively and confidently, without needing to rotate the map in their heads.
For the full article visit: Pindar Creative Designs Custom Map for Visit Otley’s New Wayfinding Totems | News from Pindar Creative (Sustainable Travel Publicity Experts)
