From a week which started with a ‘Blue Monday’, Brightkidz is bringing you some ideas to brighten up your lockdown – literally

You may be spending much more time indoors this winter, but hopefully you are still able to enjoy walking and cycling in some winter sunshine.

What about on those dull weather days though? Poor weather reduces visibility making it harder for those on the road to see each other. After dark of course, whatever the weather, it’s always more difficult to see and be seen. So taking care to ‘see and be seen’ is especially important at this time of year for all.

Drivers: Look and See

For drivers this means ensuring they really ‘look and see’ other road users; by avoiding distractions such as mobile phones, ensuring windscreens are kept clear of ice or mist and maintaining concentration by only driving when in a fit state to do so.

Why Be Bright?

Whilst the greatest responsibility is on drivers, other road users can play their part too to make it easier to be seen. Wearing or carrying something bright or ‘high vis’ especially when out and about in low light or after dark can help. Here are some tips on how to stay bright at different times, in different situations and for different people.

How to Be Bright?

Different materials help you to be bright at different times. The way you wear or use them also matters.

Reflective for Night

Reflective materials work after dark. They bounce light back to the source, for example from car headlights onto a cycle reflector and back to the driver so the driver can see where the cyclist is. As reflectors don’t need their own power source they never run out – very eco!

When out and about at night walking, running or cycling if you wear or carry something reflective it can help you to be seen. Putting reflective items on your moving parts eg wrists or ankles is really effective as the movement helps them to be noticed more. Although a small amount of reflective material can have a good effect, a larger reflective area helps more. The reflective strips on a high vis jacket are really effective as they cover you from all angles and because of the distinctive ‘double band and braces’ design make you more recognisable to drivers as a person.

Lights for Night

Lights on your bike at night are a legal requirement (as are reflectors) but you can supplement these by adding extra lights to your bags, shoes and clothing when out walking, cycling or running. Unlike reflectors, lights need their own power source such as batteries, but they are good when there are no other lights around, eg walking the dog in the woods where there are no car headlights. LED lights are the most efficient ones to look out for and these can be steady, flashing and in different colours.

Fluorescent for Day and Near Dusk

Fluorescent colours help you to be seen during the daytime and work especially well in fading light. So wearing or carrying something fluorescent if you are in a vulnerable road situation during the daytime can help you then, for example cycling home from work in the rain or walking along a country lane at twilight. These bright colours are also useful for teachers taking pupils out in groups  – but more for group monitoring than road safety, for example trips on public transport.

Top Ten Bright Picks

Here at Brightkidz we have a really wide selection of products to help keep you bright. Some are fluorescent and reflective for day/dusk/night visibility, some just reflective or just fluorescent and some are lights. We know a yellow high vis jacket isn’t to everyone’s taste or needs so we’ve lots of alternative ideas for all ages along with ideas to make them really engaging.

Head on over to our website to see our top ten picks to keep you bright in 2021 including LED lights, silver high vis bags (which looks bright white at night), waistcoats, snapbands, zip clips and our ever-popular school reflector shop packs (ready for the end of lockdown and adapted versions for summer cycling campaigns). Most can be printed with your campaign logos so they serve a dual purpose by also helping you get across your active travel messages.

Read more and see our Top Ten Bright Picks at

So we hope this brightens up your lockdown. Being bright isn’t guaranteed to keep you safe – it’s ultimately down to drivers to take good care on the roads – but it can help.

Enjoy your walks and cycle rides.


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