Modeshift believe that communities are healthier, wealthier and more inviting when people are given the opportunity to walk, wheel, ride, and use public transport for their everyday journeys.

We are one big team at #TeamModeshift. Join us and be part of the movement towards active and sustainable travel.

Active Travel Ambassadors Coordinator

Benefits:

· Pension contribution of 3% on all earnings

· Term-time only, 39-weeks

· Training and development as required

· Modeshift uniform for public facing events – includes casual shirt, t-shirt and sweater

· Laptop and mobile phone

· Travel expenses

Start date: April 2026 depending on notice period of the successful applicant.

Responsible to: Active Travel Ambassadors Programme Manager

Closing date: Monday 23 March

As an ATAC, you will provide secondary schools with a package of measures to offer pupils the skills, information and motivation to walk, wheel, and ride to school and for future journeys. You will deliver classroom-based sessions and organise school events in selected local authorities in your region. You will work with secondary schools to recruit between 6 – 12 pupils and train them as Ambassadors.

With the support from designated school staff, Ambassadors will research and develop campaigns focussing on active travel, road safety and improving passenger experience. Campaign initiatives can include themed assemblies, walking and cycling competitions and community events, and will contribute towards the school’s Travel Plan.

To deliver effective campaigns, Ambassadors will be given the opportunity to present and receive feedback from transport professionals at a Dragons Den style event called the Campaign Junction. Ambassadors will have the opportunity to pitch for funding to support their campaign ideas.

You will be required to work with The Bikeability Trust, combined or transport authorities and Modeshift colleagues to recruit secondary schools to achieve an increased in levels of walking and cycling.

All data collected through the scheme will go into the Modeshift STARS programme.

For more information and to apply visit: Active Travel Ambassadors Coordinator by Modeshift in Birmingham, West Midlands (County) Ref: 224819110

What you need for this position

• Highly motivated practitioner able to deliver high quality teaching and training sessions as part of the Active Travel Ambassadors programme to young people.
• Ability to train and mentor Active Travel Ambassadors (ATAs) and manage the workshops and delivery of individual learning events and programmes to school/youth groups.
• Knowledge of behaviour change techniques
• Very strong skillset with managing stakeholders and contacts through phone, email and meetings
• Results focused, with the ability to collect, analyse and report data
• Willing to travel using active and sustainable modes of transport to schools in the region including Birmingham and Solihull with potential for Derbyshire and Leicestershire

Main Duties & Responsibilities

1. Recruit a minimum of 17 secondary schools to participate in the ATA programme and deliver peer to peer, measured, active travel campaigns

2. Deliver educational sessions with groups of students, support them in developing an active travel campaign to their peers (can be an entire school or as a minimum multiple year groups)

3. With the schools and stakeholders in your region manage and deliver Campaign Junction pitch events to a panel of local experts

4. Manage grants to each school recipient and look for synergy and efficiency across all schools in your region

5. Monitor delivery with each school, ensuring that all campaigns are evaluated and results are recorded on Modeshift STARS through the completion of annual travel to school surveys with all schools

6. Work closely with local stakeholders to maximise the impact of the active travel campaigns, including developing and maintaining local working links between schools and transport operators.

7. Implement legacy measures that can enable each school to continue running ATA beyond the duration of the project

8. Work alongside the Modeshift Customer Engagement and Marketing Specialist to share best practice and news for Modeshift social media

9. Champion the delivery of the Modeshift diversity, equality and inclusion action plan by taking specific actions and promoting an inclusive environment where people feel valued and supported in their work

10. Share progress updates and seek input on your work streams from various stakeholders including your peers, Modeshift Board Executive Members and Non-Executive Members

Other responsibilities

• Deliver high quality premium services, giving our customers a positive experience of Modeshift, by listening, understanding, valuing, and responding to our customer’s needs and requirements
• Contribute to monthly updates to the Modeshift Management Board and presentations at board meetings
• Attend all Modeshift Management Board meetings and conferences
• Attend and support delivery of the National Modeshift Convention (November) and assist with the Team Modeshift National Awards
• Any other duties of a related nature which might be reasonably required and allocated by the Modeshift Chief Operating Officer

Disclosure: An enhanced DBS check is required for this position as the post holder will be working with children in educational settings.

Requirements:

Essential:

• 3 A-levels or NVQ equivalent
• Experience of teaching in formal and informal learning environments.
• Previous experience in the design and delivery of learning programmes to schools and colleges.
• Previous experience in developing learning resources.
• Experience of organising school and community events.
• Practical experience in the use of Information technology in the education sector.
• Have a good level of IT skills and experience – As minimum MS Office
• Ability to develop and manage a range of stakeholders, partners and relationships
• Experience with collecting data and producing detailed reports
• A sound working knowledge of the National Curriculum Knowledge of local authorities, community and government agendas
• Knowledge of travel behaviour change techniques including Road Safety education and active travel campaigns.
• Knowledge of travel behaviour change techniques including road safety education and active travel campaigns.
• Substantial drive and a commitment to public services and the promotion of healthy lifestyles and sustainable travel.
• Self-motivated and be able to work independently with minimum supervision.

Desirable:

• A relevant graduate or professional qualification
• Practical experience in use of IT in giving multi-media presentations (Desirable)
• Previous experience in supervising or managing others.
• Knowledge of the Modeshift STARS accreditation scheme

About Modeshift

Modeshift supports, inspires, and champions individuals and organisations that are working to deliver interventions and strategies to improve everyday journeys.

We strive to share the very best schemes, ideas, and knowledge to support our Members to enable people to walk, wheel, ride, and use public transport across the United Kingdom.

We’re here for our Members as a solid source of advice, support and to celebrate their efforts.

Modeshift is a not-for-profit membership organisation and is governed by a voluntary Executive Board.

About Modeshift STARS

Our Modeshift STARS accreditation schemes provide a simple 5-step process that empowers organisations to enhance everyday journeys.

Organisations are supported to create, deliver, and track the effectiveness of their Travel Plans whilst working towards national accreditation. Almost 8,000 Modeshift STARS accreditation awards have been distributed nationally to sites that have delivered a variety of engaging and effective travel initiatives which have impacted millions of people across the country.

Modeshift work with thousands of business, healthcare, education, and community settings across the UK to improve Travel Plan standards, share best practice, and award Modeshift STARS accreditation to sites that have enhanced opportunities to walk, wheel, ride, and use public transport for everyday journeys.

Active Travel Ambassadors (ATA)

The ATA programme supports secondary school pupils in devising their own active travel behaviour change campaigns to increase sustainable journeys in their school community.

The scheme involves training, resourcing, and supporting students to deliver actions in their school, to their peers and teachers. Throughout the programme, pupils will develop leadership, public speaking and campaigning skills and schools will gain a Modeshift STARS accredited Travel Plan.

The programme is delivered in partnership with The Bikeability Trust and is funded by Active Travel England.

For more information and to apply visit: Active Travel Ambassadors Coordinator by Modeshift in Birmingham, West Midlands (County) Ref: 224819110