You. Smart. Thing.



Tell us what you offer?

You. Smart. Thing. is the leading travel demand management platform for destinations, venues, and events. Recent local authority clients include West Midlands Combined Authority, Coventry City Council, Essex County Council, Nottingham City Council, Dumfries & Galloway Council, East Lothian Council and West Midlands Metro. We work with events and venues too, most notably Coventry UK City of Culture, the Birmingham 2022 Commonwealth Games and the Rugby League World Cup 2021.

Our unique technology enhances visitor experience & increases revenues whilst reducing the disproportionate carbon footprint created by visitor travel. Making the You. Smart. Thing. travel assistant service an integrated part of an event proposition enables organisers to capture, monitor, and influence the level of carbon emissions generated by visitor travel, at a visitor, event, venue, region or organisation-wide level.

Easily embedded within web, mobile, ticket booking and customer relationship management systems, You. Smart. Thing. allows destination operators to capture and maintain the visitor relationship, rather than handing off to third parties for travel planning and directions. Our fully configurable multi-modal routing points directly to specified venue access points whilst capturing a valuable forecast of visitors’ travel plans. This data can be used for travel demand management, to handle disruptions, improve accessibility, promote active travel, measure transit-based CO2 emissions, and for highly targeted marketing.

Start guiding your visitors the smart way.

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