We are delighted to announce Alison Holland, Projects and Partnership Director, Brightwayz Social Enterprise who will be joining us at the Modeshift Business Conference in Leicester on 31st March to deliver sessions on Earning your STARS.


Alison is a Modeshift Honorary Member and the founder of Brightwayz, an award-winning social enterprise supporting safe, active, sustainable travel initiatives across the UK.  Eighteen years ago, the congestion near the gates at her son’s school led Alison to start a walking bus scheme which then inspired the launch of Brightkidz (now Brightwayz), providing information and resources for others organising active travel initiatives.  Now leading on projects and partnerships, she is directly involved in creating and delivering innovative schemes locally as well as helping develop Brightwayz’ wide range of products to support active travel engagement for all ages further afield.

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