Cycling brands, retailers and organisations have collaborated to create the Cycling Marketing Board.
The Bikeability Trust and the Cycling Marketing Board are working together to entice new consumers to cycling, to get more people riding bikes more often and diversify cycling’s image with government and in the media. The Cycling Marketing Board follows the industry-backed #BikeisBest campaign in 2020. The campaign’s film amassed over 3.1 million views on YouTube, with an advertising campaign securing over 18 million impressions and 32 million impacts across TV and billboards.
To find out more visit Bikeability Trust.