The image shows a vibrant urban street scene with a yellow tram in motion on tram tracks, surrounded by modern glass-fronted buildings and historical architecture. The street has a 30 mph speed limit sign, and a few pedestrians are visible walking along the sidewalks.

Taking Control – How the Public Sector is using Next Generation Travel Demand Management to boost public transport, reduce costs, an achieve decarbonisation

You. Smart. Thing. are delighted to invite you to this public sector focused webinar taking place at lunchtime on the 22 of January.

Register and you’ll  be sent the official Teams link for the webinar: https://www.eventbrite.com/e/taking-control-tickets-1109346347789

Join this insightful webinar that explores regional smart travel partnerships between local authorities, venues, and events, showcasing how next generation travel demand management is enhancing network reach and passenger engagement. Learn how all local authorities can replicate this success with localised digital tools that drive greater use of public transport, delivering new revenues and reducing car dependencies. Discover strategies to accelerate decarbonisation and operational efficiency whilst increasing ridership, and that most importantly, safeguard critical transport services.

Alongside a compelling agenda delivered by senior transport executives, the webinar will include a demonstration of Transport for Greater Manchester’s deployment of ‘You. Smart. Thing.’ across its Bee Network transport system, followed by a moderated Q&A session.

Speakers :

Taking Control – Opening Remarks & Speaker Introductions

Giles Fearnley, Former MD, First Bus

Ridership & Mitigating the Revenue Risk

Fran Wilkinson, Dir. Customer & Growth, TfGM

Directions for an Audience of One

Will Philipson, Former COO, Citymapper

Leveraging Travel Demand Management & Moderated Q&A

Chris Thompson, CEO, You. Smart. Thing.

Register and you’ll  be sent the official Teams link for the webinar: https://www.eventbrite.com/e/taking-control-tickets-1109346347789

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