Modeshift Corporate Premium Member Pindar Creative have been appointed to create 18 bi-lingual (Welsh and English) Paths to Wellbeing community leaflets and information boards, which formed the overall communication and marketing plan to promote and celebrate the Ramblers Cymru’s Paths to Wellbeing is a collaborative project to improve people’s access to a more biodiverse Wales.
The project put walking at the heart of 18 communities across Wales by giving them the tools and training to improve nature and access to walking routes in their local areas.
The maps were created using royalty-free data and were designed to provide useful information for people with specific needs when walking and cycling. This includes those walking with children, fulfilling caregiving responsibilities, managing long-term conditions or disabilities, and for those who use walking aids. The maps used clear sans-serif fonts and high-contrast colours, with specific icons highlighting accessible facilities such as safe and accessible routes, crossing points, and toilets.
For more information and to read the full article visit Ramblers Cymru’s Paths to Wellbeing
