Lisa Kelly from Mott Macdonald image

Modeshift TravelWise & STARS Business Conference 2023: Speaker Spotlight

As our Modeshift TravelWise & STARS Business Conference 2023 approaches, on 26 April, we’re taking a closer look at some of our speakers.

Lisa Kelly, Techinical Principal – Human Factors, Mott Macdonald

Lisa will be presenting with Karen Heppenstall from Midlands Connect in Session 7: Increasing public transport patronage

We asked Lisa to tell us more about his presentation and also answer our ‘quick fire getting to know our speaker questions’:

Favourite travel mode? 


Favourite journey?

Travelling around the South Coast

Favourite biscuit?

Chocolate hobnob

Presentation Summary: Barriers to rail travel

Rail travel in the Midlands is underused in comparison to other parts of the country with only 3% of people using rail on a regular basis.  Midlands Connect, an independent partnership of Councils and Local Enterprise Partnerships, wanted to explore what stops people from travelling by train and how these can be addressed to encourage greater rail travel.  Behavioural insights specialists from Mott MacDonald undertook research to understand the capabilities, opportunities and potential motivations for greater rail travel with non and infrequent train users.  This presentation will discuss our findings. 

There’s still time to book your place at the conference. Don’t delay – book today! 

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