School pupils pitch cycling and walking plans to industry experts at ‘Dragons Den’ events
Over the next few months we’ll see the return of the Modeshift STARS Active Travel Ambassadors ‘Campaign Junction’ events.
Secondary schools and academies engaged in our Active Travel Ambassadors (ATA) programme will take part in ‘Dragon’s Den’ style events to pitch for funding to support their schools active and sustainable travel provision.
Events are taking place across the country.
Having developed active travel plans for their schools, aspiring secondary school students will go in front of a panel of special guests and bid for the cash to turn their ideas into reality. We’ve got some VIP judges lined up again this year – all will be revealed soon…
ATA’s receive expert support from Modeshift to help pupils create a travel plan for the school before bidding for funding to deliver their ambitions. This can include Bikeability cycle training for pupils and Dr Bike cycle maintenance classes to get more pupils cycling and walking to school. Winning schools will be awarded with £200 to fund their plans.
There are 70 schools engaged in the programme this year.
Ross Butcher, Modeshift Chair said: ‘The Modeshift Active Travel Ambassadors programme empowers secondary school pupils by giving them the skills and confidence to tackle travel issues in their school. They are working incredibly hard to promote the benefits of walking, cycling and wheeling, acting as active travel role models to their friends and peers and leaving a legacy in their school community.’
