Augmented reality brings ‘a bit of magic’ to pre-school road safety education

The new generation of The Children’s Traffic Club (CTC) has been launched by Zinc Communicate, a multi-sensory augmented reality (AR) road safety and active travel education programme for under- fives. The CTC Let’s Go Resource Pack helps parent/carers and their children understand safe, sustainable and active travel choices whilst having fun as they learn to travel out and about. The resource comes to life when used with the App and with a mobile device camera, images come to life with 3D scenes and characters.

The Children’s Traffic Club (CTC) has evolved over time, embracing developments in education and technology, using AR and mobile technology to help enrich children’s understanding of safer and active travel. The new ‘Let’s Go’ resource pack aims to make road safety education magical whilst reinforcing lifesaving messages and encouraging good behaviour on the road.

The pack includes the Lets’ Go Activity & Learning Book featuring six themed sections and accompanying flashcards that can be used with or without the free app.

It includes ideas and suggestions for ‘grown-ups’ on how the learning can be extended and fun activities to practice, repeat and reinforce good habits and not forgetting new stickers to reward the children.

The Club features the original six child characters, updated to represent the main ethnic groups in the UK, and reflecting a wide range of cultural backgrounds. The popular balloon characters also reinforce their learning to maximise the retention of these messages.

Zinc Communicate is looking to collaborate with partners and sponsors for the Club in all areas across the UK. To find out more contact Sandie - 07725 964412 or Racheal - 07584 238744]or visit



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