Contribution to sustainable travel - Team

Sustainable Travel Choices for Business

Transport for Greater Manchester’s Travel Choices team offers expert advice to over 600 companies, encouraging them to embed sustainable travel with a number of initiatives. It offers a wide-ranging toolkit to suit most needs, including grants of up to £10,000, personal travel planning advice, cycle loans, training and events, public transport ticket offers and a car share database. The team has awarded more than £660,000 in grants to help companies build sustainable travel assets, such as secure cycle parking, helped deliver over 300 sustainable travel plans, and works closely with key employers, including MediaCityUK, J D Williams, University of Manchester and Kellogg’s.

Local Authority contact details

Julian Ashworth – Travel Choices Manager Transport for Greater Manchester 2 Piccadilly Place Manchester M1 3BG

Who was involved & what was their role?

TfGM team: Julian Ashworth, Travel Choices Manager Chris Taylor, Fiona Appleton, Liam Potts and Tony Short – Business Travel Advisors Promoting sustainable travel to 600 companies across Greater Manchester Lucy Renwick - Development Officer Developing and improving new products to meet clients’ needs

Details of cost budget, sources of funding

Approximately £1.6m from: Local Sustainable Transport Fund Large, LSTF 2015-16 Sustainable Transport Transition Year 2016-17 Cycling and Walking to Work fund Cycle City Ambition Grants.

How was it developed?

The first step, in 2013, was to recruit the Travel Choices team and then develop the offers/toolkits to suit most businesses. The brand was then created, followed by the promotion and marketing of the offers, engaging with businesses and business intermediaries such as the Business Growth Hub and other parts of TfGM in a position to promote the services to businesses. There was then a period of evaluation and reacting to customer feedback. The offer progressed to focus on new areas, such as new starters, and innovative products like the development travel planning toolkit.

What was the outcome, including information on future plans - one-off, on-going, develop further?

A significant milestone was met recently when the team met their targets of over 600 members in the Business Travel Network., with over half delivering sustainable travel action plans. The team has also awarded more than £660,000 in grants and achieved positive outcomes at companies, including a 12% decrease in employee car journeys at intu Trafford Centre and 10% decrease at Central Manchester University Hospitals NHS Foundation Trust. A recent survey showed 100% satisfaction among clients. Next steps for 2017/18 are to promote travel to work by cycling or walking in particular, through targeted engagement with larger employers in key employment locations, such as Trafford Park, and alignment with transport, regeneration and public health projects.

How does this initiative or project meet the criteria?

Measure success in outputs and outcomes: Many companies have carried out surveys showing a clear reduction in single-occupancy car journeys: HOME cinema reported a 10% decrease in car journeys to work, partly thanks to a pool bike scheme. Manchester Met Uni reduced car journeys by 6% after installing bike lockers and electric pool cars. Identifies barriers and provides solutions: The lack of cycling facilities is seen as a barrier to cycling to work. Travel Choices has awarded more than £660,000 in grants to help companies build showers, changing facilities, lockers and bike parking; helping businesses to reduce the number of car journeys. As a result JD Williams have reduced car journeys by 7% after installing such measures. Shows engagement & involvement: The team has developed a 600-plus membership from scratch with meetings, awards events, supporting staff events, liaisons with intermediaries and a monthly business newsletter.


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