Best Partnership

The Sawbo Travel Challenge

The Sawbo Travel Challenge is a multi-school and Sawbridgeworth Town Council initiative supported by Hertfordshire County Council (HCC) and East Herts District Council (EHDC) designed to encourage sustainable journeys to school and walking in Sawbridgeworth generally. It took place from 26 September to 1 October 2016. The Challenge proved highly successful with four primary schools taking part and a further two have now joined the group. The initiative is now planned as an annual event, with smaller events throughout the year. The initiative: ? Travel Challenge Passport – every pupil was provided with their own “passport” covering five days in which they recorded their journeys to school. If they came to school via sustainable means – walk, scooter, cycle, bus, park & stride they had their passport stamped.. Each day was themed, with a whole town event on the Saturday.

Local Authority contact details

Lindsey Day 07811148679 (Away 23 July -17 Aug 2017) You can contact Janet Fairhead on Hertfordshire County Council

Who was involved & what was their role?

Representatives from each school, Hertfordshire County Council, East Herts District Council and Sawbridgeworth Town Council formed a working group, regular meetings were attend and jobs were allocated: funding, designing promotional materials, creating the passport for the children,organizing the whole town event on Saturday and marketing.

Details of cost budget, sources of funding

In terms of budget, a £500 grant from Sawbridgeworth Town Council covered: ? Printing of 1,000 passports ? 40 x custom-made stamps ? Winning school’s trophy and part funded participants’ trophies. Additional funding was provided by HCC to cover banners and participants’ trophies for runner-up schools.

How was it developed?

A working group formed due to congestion in the town during the school run. Ideas were shared and the themed walking week idea was decided. Each child had a passport that would get stamped daily including the Saturday. Days were themed to make the event visible to everyone around the town and it encouraged more children to take part as the week progressed. The Saturday event was about engaging parents with over 300 people participating in the walking selfie trail around the town to promote how easy it is to travel by foot. Promotional assemblies were held in each school, the event was advertised in local magazines and banners put around the town. The event was very successful and by keeping the themes simple, Eco Monday wear green,Trainer Tuesday, Fun Hat Wednesday ect is was easy to participate. Engaging with the Town Council was key because it made it a whole town event and they were able to organize access to venues for the Saturday event and putting banners up around the town.

What was the outcome, including information on future plans - one-off, on-going, develop further?

Surveys were carried out by all schools before and during the event with 95% of children travelled by walking, scooting, cycling or park and stride during the week. The week was received very favorably by parents and children, with some children not coming by car to school for the first time. There are now 6 schools in this group and all have travel plans on Modeshift. The event has been followed up with 'Put a Spring in Your Step' wear something green and walk to school on the first day of spring. All schools took part in National Clean Air Day and planning is underway for this Septembers Travel Challenge. Following on from this 9 schools in Hertford also set up a Travel Challenge week with a treasure hunt around the town on the Saturday. The Town Council have also had a Journey to school art competition. This initiative is very transferable, cost effective and the whole town approach encourages participation.

How does this initiative or project meet the criteria?

The target group were school run drivers and by encouraging the children to take part in the Travel Challenge Week, the parents needed to leave their cars at home. There was a strong desire by the children to take part and numbers increased throughout the week. A whole town approach was used with 4 schools, Town Council, District Council and County Council all taking on a role, with a further 2 schools joining the group. It was about everyone making a difference. Hertford copied the scheme with 9 schools participating in their Travel Challenge Week in spring this year. The model is very transferable. The budget is very low, with only printing costs for the passports and prizes for the winning school, this can be sometimes be covered by grants. Advertising was done through school assemblies and parentmail and sponsorship by local business was also used for prizes. Barriers were over come by participation

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