Best sustainable travel initiative - Community

Bath Cyclefest 2017

Cyclefest has become an eagerly awaited annual event, taking place in July each year at Odd Down Sports Ground, Bath. This year’s event on July 1st 2017 attracted over 2000 local members of the community and offered a range of free activities. With a varied target audience (families, women & girls, young people 14-25 and people with disabilities), the wide range of activities on offer included a BMX stunt show, skateboarding and scooter workshops, adapted cycles session, Family Duathlon, sustainable travel roadshow and smoothie bike. There were also a number of other activities on offer to ensure there was something for everyone, including games, kite making, laser-run, rugby skills, Bath Spa band performances, face painting and food stalls. The event aims included raising awareness of the facilities available at Odd Down Sports Ground and in the local community, encouraging people to be more active and encouraging families to try outdoor activities together and get on their bikes.

Local Authority contact details

Hannah Brittain – School Travel Plan Officer, Bath and North East Somerset Council (01225 394262) Paul Thompson – Business Engagement Accounts Manager, Bath and North East Somerset Council (01225 394267) Jess Keefe – Events Officer, Bath & North East Somerset Council (01225 396056/ 07530 263581)

Who was involved & what was their role?

B&NES Events Team: organised the event Better GLL: provided venue facilities for free (Sports Ground & Cycle Circuit) B&NES Sustainable Travel Team: organised the Travel Roadshow & smoothie bike Old Culverhaysians RFC: ran Rugby Skills sessions Wheels for All: ran session with special bikes (adapted for people with disabilities) BMX Club: opened their circuit for people to try (behind circuit)

Details of cost budget, sources of funding

Events team budget - £5.5k: First aid Crowd barriers Parking suspensions Marquee hire Photographer Sustainable Travel team budget: Roadshow - £208 200 Travel goody bags - £58 Dr Bike - £216 Provided free: Smoothie bike fruit – Waitrose Venue – GLL Duathlon goody bags (certificate, head scarf, bike clips) – Marmot Tours Apple for goody bags – Riverford Organics Local clubs supported the event

How was it developed?

The event started out as an annual summer family fun day that B&NES have run for 10 years in various forms. Originally held at The Rec in Bath, when Odd Down Sports Ground opened it was relocated to promote cycling and the fantastic cycle circuit facility there. When GLL took on the contract, a commitment was stipulated to hold a number of inspire/open days, so this merged with our family fun day to become Cyclefest. This continues to grow and improve each year, with some of this year’s new additions including an Extreme BMX Show, Family Duathlon, Yoga Yurt, Bikeability & Dr Bike. Working closely with clubs already using the venue, such as Wheels for All, we were able to coordinate a range of free activities to encourage local community engagement. We also worked with local community groups to help promote the event. For example, St Philip & St James Church promoted the event through their Touchdown Magazine, which goes to 3000 local homes, and also provided the kite making activity.

What was the outcome, including information on future plans - one-off, on-going, develop further?

With over 2000 local attendants the event was successful in raising awareness of cycling facilities and activities available locally. The free activities, including family duathlon, Dr Bike, Smoothie Bike & Wheels for All session, encouraged families to try cycling and be more active together. Attendees were encouraged to walk or cycle to the event or use the park & ride through twitter posts. The travel roadshow and sustainable transport team worked together to provide information, showcase a nextbike and hybrid vehicle and run the smoothie bike. They collectively spoke to 285 people and gave out a total of 215 information bags (active travel info, bike bells & hi-vis jackets). 130 smoothies were made using the smoothie bike & Dr Bike undertook simple repair and maintenance tasks on 17 bikes brought by members of the public. Planned new activities for Cyclefest 2018 include: - Cycling treasure hunt - Cycling obstacle course - Bike security tagging by Police - Bike jumble sale

How does this initiative or project meet the criteria?

Innovative: a range of community engagement approaches were used to create an engaging event to promote & celebrate cycling. The annual event continues to improve with more activities added every year. Target group: B&NES used targeted marking to identify their audience for the event (i.e. families from key words, facebook posts aimed at target groups). Activities planned to engage with different target groups (i.e. Wheels for All aimed at people with disabilities, family duathlon aimed at families). Joined up: B&NES Council’s events team organised the event in partnership with Better (GLL), and also worked with many other organisations, sports clubs, community groups and Council departments (i.e. Highways, Sustainable Travel, Road Safety, Active Lifestyles, Communications). Cost effective: by working closely with other groups, B&NES were able to source various goods and services for free or at a discounted rate to support the event (i.e. free goody bags, free venue).


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