Nick Butler. National Modeshift Awards Manager

Modeshift board member 2007-2015

Nick Butler has over thirteen years’ experience in developing and implementing sustainable transport programmes in the public, private and community sectors. From 2007 to 2015 Nick worked on Darlington Borough Council’s Local Motion project which was set up as part of the Department for Transport’s Sustainable Travel Demonstration Towns initiative. During this time, Nick also spent two years as the Department for Transport’s Regional School Travel Advisor for the North East and Yorkshire & The Humber regions.

Nick was appointed Vice-Chair to Modeshift in 2011 and during that time managed the Modeshift STARS Schools programme. Nick became the National STARS Manager in March 2015 and now oversees both our STARS and STARSfor award schemes.

Nick can be contacted at

Modeshift STARS (Schools)

Modeshift STARSfor (Businesses)

Nick Butler

James Hardie. STARS Walk To Officer

James joined Modeshift in 2015 as the STARS Project Officer for the national Living Streets Walk To project. For the previous 5 ½ years James worked for Luton Borough Council as their School Sustainable Travel Advisor. In the past James has worked for Sustrans as an Active Travel Manager.

At Luton BC James was responsible for a number of projects including implementing Modeshift STARS; designing and rolling out a scooter training programme for KS1 pupils – which had trained just shy of 5000 children at time of leaving; and working on the Bikes for Schools project. The Bikes for Schools project enables participation in Bikeability in a town with very low bike ownership.

A qualified Bikeability National Standards Instructor Trainer, James has a broad base of practical experience as well as software training and support.

James can be contacted at

Jennifer Counsell Biggs. National STARSfor Officer

Jenny is a qualified teacher, with experience teaching in both secondary and primary schools in England and Denmark. Since returning from Copenhagen 7 years ago, Jenny has worked for both local government and health organisations, focusing on developing and implementing policy on sustainable travel and air quality through environmental programmes.

Common across her experience is a drive for behaviour change and education of both children and adults. Mechanisms for delivering these have included; training and supporting School Travel Advisors and work place travel plan coordinators, delivering workshops for LA officers, schools and pupils, and developing campaigns for schools and workplaces.

Jenny has been involved in travel plan development for a wide range of sites including hospitals, residential areas, schools, and faith sites. In both local government and in the NHS she has also been involved in developing strategy, policy and guidance for travel plans and sustainable approaches to travel.

Jenny can be contacted at

Adam Walker. Modeshift STARS Officer

Adam has a background from the leisure industry, promoting health, sport and physical activity. Working at Darlington Borough Council Adam worked with the Local Motion project, promoting and supporting the sustainable travel campaigns across the Borough. Adam's time working for the Darlington Sports Development Team and subsequently the Darlington Move More Team saw him leading a range of projects including Walking, Cycling, Swimming, Disability Sport and Fitness classes. He also worked on a number of obesity initiatives, producing successful funding applications with Sport England and supported Darlington's Local Motion team bid to the Local Sustainable Transport Fund.

Adam has worked with numerous primary and secondary schools offering activity programmes, in addition to this he supported Local Motion's Mega Motion initiative. Building on his experience of marketing the sport and physical activity projects he worked on, Adam took the decision to move into to marketing. He retrained with the Chartered Institute of Marketing and is now an Associate Member of the Chartered Institute of Marketing working in accordance with the principles and practices


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