Living Streets

The Living Streets Walk to School campaign has been flying the flag for walking to school since 1995. It now reaches more than 1.9 million children each year. The Walk to School campaign’s aim is simple: to encourage all parents, children and young people to make walking to school part of their daily routine. Our vision is that every child who can walk to school does so.

We have a range of resources available to support primary schools. Our main scheme is called Walk once a Week (WoW), which encourages over 300,000 children to walk at least once a week. In return, they earn a collectable badge every month, designed by children themselves. Walking rates in WoW schools are typically about ten percentage points higher than the national average, proving WoW really does make a difference!

Currently, under 40 per cent of secondary school students walk to school. We aim to get more young people walking. Secondary school students make their own decisions about how to get to school. We offer a range of initiatives aimed at young people themselves, based on what we know about their values and motivations. In the last three years, we've reached over 300,000 secondary school students through the Walk to School campaign.

We also run initiatives during Walk to School Week in May, and International Walk to School Month in October. We have a range of lesson plans, information and resources available on our website at


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