Partner Blog from Pindar Creative - Raising Awareness of Active and Sustainable Travel Through Mapping

The What Works? Learning from the Local Sustainable Transport Fund 2011-2015 Report to the Department of Transport references mapping as a way of raising awareness of active and sustainable travel options. You may have existing resources that can successfully be repurposed, but if you’re starting from scratch, how do you commission a map?

Consider your source: If you work for a public-sector organisation, you will have free access to Ordnance Survey’s geospatial data, thanks to their Public Sector Mapping Agreement (PSMA) or One Scotland Mapping Agreement (OSMA). OS OpenData is free to use under the Open Government Licence (OGL). When displaying or printing mapping, you'll need to include a copyright acknowledgement recognising the source data. Public sector organisations may already hold a wealth of information in their Geographical Information System (GIS) and this can be supplied to us as layers for inclusion on new or existing map bases.

Make your mapping work hard: whether you’re working with existing mapping or starting from scratch, mapping should be adaptable, with one base having multiple uses. Our cartographers always ensure that mapping is created with the end-user in mind, ensuring they have access to consistent, legible mapping whether they’re accessing it through printed products or online.

Future-proof your mapping: think about how you may wish to use your mapping in the future. A well-structured map should include layers that can be switched on and off allowing different modes of travel to be promoted to different end users at different times. This can be particularly useful for online mapping, enabling users to toggle between layers themselves, as demonstrated in TfGM’s online cycle map, which allows cyclists to view all routes or traffic free routes only.

Keeping your map up-to-date: to ensure longevity, you’re likely to have to update your mapping at some point and it’s good to think about how you might do this from the start. We have developed solutions to help automate this process, allowing us to compare datasets and apply any changes to an existing mapping base.

Start with the end user in mind: ensuring your map has a clear purpose and thinking about scale, extent, visual hierarchy and legibility at the start of your project will all help toward producing a user-friendly, long-lasting map. Our ‘make your own map’ portal enables the end user (for example, a school or business) to add their own site-specific data to a mapping base.

If you’re thinking about creating new mapping to promote active or sustainable travel, or would like help repurposing your existing mapping base, we’re happy to provide free, expert advice – just get in touch - 01296 390100 or



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