Reminder - Your chance to present at the London Walking and Cycling Conference

Your chance to present at the
London Walking and Cycling Conference

Friday 24 May 2019
Guildhall, London, EC2V 7HH

Key Product Trends to consider for your Sustainable Travel Campaigns in 2019 – News from Stylebrands

As a bespoke merchandising company the most common questions we get asked by customers are “What’s new?” and “What’s popular?” We know campaigns are often run to tight deadlines and budgets, therefore we’ve put together a few key trends for 2019 which could help you narrow your focus when considering products.

Active travel to school benefits us all, which is why we need your help to promote the Big Pedal

Book your place on a Modeshift course today

Our Modeshift courses/conferences are all designed to support you to deliver active, safe and responsible travel:

Top down AND bottom up – a shared responsibility to changing how we get around

In a busy and complex world, it is incredibly hard to bring about meaningful large-scale change. How then do we facilitate a move away from an outdated transport infrastructure that is no longer fit for purpose? For many, it is too challenging to undertake.

Supporting Sustainable Travel for University Students - News from Broxap

Many university students either live on campus or within walking distance – however some students are not making smart choices when it comes to their method of travel.

National Award scheme recognises Hampshire schools for promoting sustainable journeys

Two Hampshire schools have been crowned regional winners for encouraging pupils and staff to walk, cycle, scoot or car share to school

Meet the Modeshift Team - Sarah Mcalinden

Job title: Travel2Next Team Leader

Balanceability chosen to get schools cycling

Modeshift Partner Balanceability, part of TTC Cycling, has been chosen to play a key role in Whitehill and Bordon’s bid to be a Healthy New Town.

WOW Badge Design Competition

Don't miss the opportunity to WIN FREE WOW – the year-round walk to school challenge resources by taking part in the WOW badge design competition!

Highlights from South Yorkshire Active Travel Officers - News from PWLC

We want to share highlights from two of our South Yorkshire Active Travel Officers Georgina Simons and Dominic Sweeting.

Air Quality is the theme this month!

With the help of SCC Air Quality team, and Lindsey from PWLC, I'm now set to go out with the Eco Warriors from Lydgate Junior School, Sheffield to commence my first Air Pollution workshop.

Using the Pindar Park & Stride map we created last year as a basis for planning, the Eco Warriors have been deciding where to walk and collect air pollution samples from in order to get the most interesting readings. They’ve considered where pollution might be high or low and made predictions accordingly. They’re super excited to be going outside and collecting real data.

This Air Quality initiative will count towards the schools work in achieving their Silver Modeshift Stars award. In addition they are running a competition to design an Air Pollution banner for the school railings to promote the school walking zone and encourage parents to use Park and Stride instead of parking directly outside the school.

I’m looking forward to getting the pupils involved in this educational and incredibly important project.

Georgina Simons (Sheffield Active Travel Officer)

Rotherham school of the year 2018 and other special achievements…

Listerdale Junior Academy has been recognised as Rotherham’s best primary school for the second year running in the Regional Modeshift STARS awards held in York last term.

Listerdale Junior Academy is Rotherhams first and only Gold STARS accredited school. Over 83% of pupils travel actively to school thanks to an effective park and stride scheme and a wide range of walking, cycling and scooting initiatives delivered consistently throughout the whole school year. It was extremely rewarding for the STARS team to attend the school’s special Gold Award assembly back in October with support from Rotherham United’s Miller the Bear. Well done to all pupils, parents and staff at the school for all of their hard work!

Bronze award and Bike Blinging

Kilhurst St Thomas C of E Primary Academy have recently completed all outcomes for their Bronze Award just three months after registering for STARS accreditation. They also scooped a prize for the 10 Day Active Travel Challenge for promoting a wide range of active travel initiatives such as Wacky Welly Wednesdays and animal themed dress-up days. Their bike shed was transformed into a scene from wildlife documentary thanks to some truly amazing bike decorations.

Dom Qaiser Sweeting (Rotherham Active Travel Officer) @DominicSweeting

Living Streets’ Charles Maher Award – Walking Champion 2019

Living Streets is seeking nominations for their annual Charles Maher Award – Walking Champion 2019. Could you nominate a local group or individual who has gone the extra mile to improve their local community? The award recognises an individual, local group, organisation or local authority that has made a real difference to their local streets and improved them for people. The award was set up in honour of Charles Maher, a campaigner and longstanding supporter of Living Streets. More information can be found at

Meet the Modeshift Team - Robert Riley

Job title: School Travel Advisor

Modeshift Board Responsibility: London Regional Rep

How long have you been with Modeshift? Since December 2018,

If you could only choose to promote one way to travel, what would it be and why? Cycling – it’s free (*only maintenance costs*) , it’s often the quickest mode of travel for me and it also allows for exercise to be a daily activity despite a busy work schedule.

Tell us something we didn’t know about you? I completed my first marathon in 2018 (and haven’t been put off entering another one!).

What’s your biggest work achievement to date? TBC!

What do you do for fun? I spend a lot of my spare time running, going to different parkruns around Hertfordshire and London, and volunteering with a community group called GoodGym.

Bid for Road Safety Education Funding

GEM Road Safety Charity (part of Gem Motoring Assist) is offering grants of up to £10,000 to support road safety projects. As part of the bid application, organisations must demonstrate a ‘clear road safety benefit to the wider community’.

Modeshift Partner Zinc Communicate can help members to bid for funds to deliver the Children's Traffic Club (CTC) within their area. CTC is an award-winning intervention that teaches under 5s and their parent/carers the skills and attitudes they need to make safer, sustainable and active travel choices from an early age.

It has been the subject of numerous research initiatives, evaluations and pilots, along with continuous testing and monitoring, ensuring it remains

The deadline for applications is 31st January 2019. If you want to implement CTC as an educational initiative for early years, please contact us urgently at

Solar powered, wireless e-paper bus stop displays - News from Pindar Creative

Pindar Creative would like to introduce Papercast’s new e-paper products providing passengers with real-time travel information.

The future-proof, easy-to-implement passenger information technology is already being used and on trial in a number of cities across the UK, and can optimise use of public transport at key interchanges, airports, hospitals and sporting venues.

Pindar Creative specialises in the provision of passenger information and constantly strives to offer new ways to deliver clear and legible travel information to the end user.

E-paper allows us to offer solar-powered, wireless displays, a cloud-based data management system (enabling disruption messaging) and improved analytics to enhance arrival predictions. The low-energy units can be powered by a single solar panel and still deliver the most sophisticated content of any stand-alone electronic display available today.

The cloud-based data management platform allows passengers to receive instant and accurate real-time information. It gives you the flexibility to customize content to your needs, meaning you can create your own layouts and apps and have absolute control over each display at any time from any device.

The units are available as 13" single, double or triple screens, and as 32" and 42" screens.

Click here to view the e-paper displays and to find out further information.

What to know more please contact a member of our team by calling 01296 390100 or via our contact us page on our website.

Senior Travel Advisor - Warrington

To help deliver the Smarter Travel Choices programme Warrington Borough Council is looking for a hard-working and committed adviser with a passion for promoting sustainable travel. You will be joining a highly motivated team of transport professionals at a time when Warrington is one of the most sought after places for businesses to relocate to in the UK. Focusing on current and emerging regeneration sites of Birchwood, Omega, Warrington Waterfront and the Town Centre you will engage and promote sustainable travel options to existing and new businesses partners. You will use travel planning techniques, new schemes, social media, roadshows and your persuasive skills to improve the sustainable travel modal split in Warrington.

Grade 8 (£30,756 – £34,106)

For more information and to download a copy of the job description visit

Active Travel Officer - South Yorkshire

We have an exciting opportunity for a passionate and engaging individual with the ability to inspire a culture of sustainable travel behaviour in children and young people across South Yorkshire in order to improve health and wellbeing. The post holder will work with the local authorities in the delivery and promotion of active travel to schools as well as providing one to one support for schools and the work they do to promote active, sustainable travel.

£23,000 per annum pro rata – contract to 30th Nov 2019 with possible extension to 31st March 2020.

Barnsley – 37.5 hours per week.

For further information or to apply visit

Road Safety Officer - Wiltshire Council

The Road Safety Education team delivers education, training and publicity programmes to improve road user behaviour and reduce casualties on the County’s roads. Working closely with Wiltshire & Swindon Road Safety Partnership to deliver initiatives to encourage and support safer road use, particularly with local businesses and drivers.

Leading on the delivery of our driving programmes, particularly NDORS ‘Safe & Considerate Driving’ courses, Pass Plus, and older driver assessments, working collaboratively with key partners locally and nationally to effect behaviour change.

Organising and promoting road safety events, exhibitions, and publicity to communities and individuals at public venues. There will be a requirement to work some evenings and weekends to accommodate this work.

Closing date: 4th February 2019

Interviews: 18th February 2019

For more information visit

PCSO provides pedal power for Riddings youngsters, pupils and parents active trips to school campaign

A Police Community Support Officer has been providing some pedal power as part of a campaign by a school in Riddings to promote active trips to school.

PCSO Matt Thompson, of the Somercotes and Riddings Safer Neighbourhood Policing Team, joined pupils, parents and staff at Riddings Infant School for two days of joint trips to school on foot, bicycle or scooter.

He also helped them make some healthy homemade smoothies by lending his legs to a pedal powered blender as an extra incentive to encourage the youngsters taking part in the initiative.

The event was timed to take place during RED January, a campaign which is encouraging people and communities to support your mental health by doing something active every single day.

PCSO Thompson said: "The aim behind this initiative was to try and get children, their parents and staff travelling to school in ways other than driving, and is part of a long-term campaign by the school and Derbyshire County Council to encourage safe, active and sustainable travel.

"It was great to be a part of the school community rides, the youngsters were really enthusiastic and they seemed to enjoy making smoothies as well."

Katie Marshall, nursery teacher at Riddings infant school, said: "There’s lots of evidence to show being active every day is a great way to boost physical and mental wellbeing. The added advantage of encouraging more children to make an active journey to school is it also helps to reduce the problems associated with parking and congestion around our school as well as contributing to reducing air pollution."

For the third year running Riddings was recognised as the best primary school in Derbyshire for reducing car trips through communal walking and scooting events to school in the East and West Midlands and North West Regional Modeshift Sustainable Travel Accreditation and Recognition for Schools (STARS) scheme awards in November.

See PCSO Thompson in action here

Getting best value from a limited budget - News from Pindar Creative

Many of our clients approach us with a well-defined concept of what they’re trying to achieve and how their active and sustainable travel publicity will help them towards influencing travel behaviour. But sometimes we’re approached with a ‘rough idea’ and an indication of what they’d like to spend – often towards the end of a project or as year-end is looming.

This is how one of our most accessible products came about, and with a number of new authorities adopting the ‘make your own map’ portal since Modeshift’s Convention in November, it’s proving as popular as ever. Pindar Creative’s innovative 'make your own map' portal is a cost-effective way of enabling large numbers of workplaces and schools to create their own site-specific travel plan or a 'lunchtime walks' map.

Once set up, the online portal enables establishments to generate sustainable travel leaflets (web and print) centred on their location at no additional cost (apart from professional printing, if required). The end-user can select from pre-designed leaflet templates which can include your own branding or Modeshift's STARS or STARSfor logos, where appropriate.

Click on the links to see examples of a school template for PWLC/South Yorkshire, a workplace template for Leicestershire County Council and a lunchtime walks template for Living Streets.

Pricing starts at £3,990 including a one-year license and up to 250 leaflets (or establishments) per year. Modeshift members can claim 5% off the set-up cost of the portal when ordering before 31 March 2019 by using discount code SALI-MS-JAN19.

For further details or access to our test site, please get in touch on 01296 390100 or via our website.

Meet the Modeshift Team - Aimee-Claire Eyermann

Job title: School Active Travel Officer, Bristol City Council

Modeshift Board Responsibility: South West Regional Representative

How long have you been with Modeshift? On the board since November, but involved with Modeshift STARS through work for 4 years.

If you could only choose to promote one way to travel, what would it be and why? Cycling as it’s transformed my life totally, I didn’t cycle at all previously and took it up as part of a role with Sustrans in 2015, I couldn’t imagine getting around in any other way now. I love whizzing down hills, beating the traffic and am trialling an electric bike at the moment which is extra fun!

Tell us something we didn’t know about you? I am currently hatching out some sea monkeys, the childhood favourite pet!

What’s your biggest work achievement to date? Convincing some die hard motorists to convert to cycling and walking.

What do you do for fun?
South America last year was a particular highlight, horse ride, volunteer for a few different community projects, be out in nature, eat lots of cheese, karaoke/dance to disco music (ABBA!!) and drink plenty of gin.

Government launches Clean Air Strategy

The Government has launched a new Clean Air Strategy, which is focused on tackling air pollution in England. The strategy sets out how the Government will:

protect the nation’s health

protect the environment

secure clean growth and innovation

reduce emissions from transport, homes, farming and industry

monitor progress

For more information and to download the strategy visit

60 Seconds with new Partner Member Balanceability

Why did you join Modeshift as a Partner Member? Balanceability joined Modeshift as a Partner Member as we share the shame interest in promoting active travel to school children. As part of the TTC Group, Balanceability have shared visions in promoting the safety and well-being of all UK road users starting from pre-schoolers. We already work with a number of schools who are part of the Stars programme and we hope to continue this work and assists more schools in promoting active travel.

If Modeshift Members could choose one product or service from you to help them achieve active, safe and responsible travel what would it be and why? Our pack of 10 Balance bikes with programme materials assists Modeshift members in achieving safe and active travel by giving nursery and school children the opportunity to learn to cycle, so that they can cycle to school, on holidays and eventually to work! The programme is sustainable as it is delivered in schools by teachers, as part of interventions or PE sessions. The programme is flexible and can meet the needs of all children to ensure every child has the opportunity to gain the life skill of cycling.

How can Modeshift Members find out more about your products and services? You can visit our website ( or call us on 01242 504525.

We want your news

We are always looking for good news stories and best practise to share with members. If you are running a successful initiative please let us know and we may be able to feature it in the newsletter. Please email

The Modeshift Management Board

Happy New Year and Regional Meetings

Happy New Year to all Members, Partners and Supporters. We hope you all had a fantastic break.

If you haven’t already done so, please do make sure you are making the most of your Modeshift membership by attending your regional meeting.

For more information visit

The Modeshift Management Board

Business Admin/Marketing Apprentice - Brightkidz, Kettering

Brightkidz social enterprise promotes active travel and road safety for children by providing information, running projects and selling products to support its aims.

They are looking for a Level 3 apprentice to join their friendly team in their office based in Kettering, Northants. If you know anyone in the Kettering area (accessible via East Midlands trains) who is looking for an apprenticeship, is enthusiastic, organised and has an interest in working in the active travel/road safety sector please pass this on to them. The marketing aspect would particularly suit someone who is creative and good with social media. Full training given. Closing date 27 Jan 2019.

Apply via national apprenticeship service:

RED January

MIND, the mental health charity has launched RED January which recognises the benefits that physical activity brings to well-being to help beat those January blues.

As most people need to make a journey on an almost daily basis – whether that be to school, work or the shops – choosing cycling, walking or scooting is one way to get active every day. You could even throw in a hop, skip, jump, boogie, pogo, sledge or ski if you are feeling really energetic and the weather permits!

So why not sign up here and encourage others to do the same?

If you work in school travel you may find some of your schools are already participating, in which case this is a great opportunity for them to tick off an initiative towards ModeshiftSTARS accreditation.

If you decide to join the REDers then why not share your active journeys with us and the RED January community on social media – and look out for the Modeshift contribution!

Season's Greetings and Regional Meetings

This will be the last weekly digest until 11th January, so the Modeshift Management Board would like to take this opportunity to wish you all a fantastic Christmas and New Year. 

If you haven’t already done so, please do make sure you are making the most of your Modeshift membership by attending your regional meeting.

For more information visit

The Modeshift Management Board


The Modeshift STARS Schools of the Region are set for the National School Travel Awards.

The Modeshift STARS Regional Awards took place throughout England in November. Over 70 schools were invited the award events, in recognition for demonstrating best practice in the promotion of sustainable school travel. At the events the Modeshift STARS Schools of the Region were awarded and the schools were presented their awards by representatives from the Department for Transport.

Modeshift STARS, which is supported by the Department for Transport, is the national school travel awards scheme that has been established to recognise schools that have demonstrated excellence in supporting walking, cycling and other forms of sustainable travel for the journey to and from school. 69 local authorities across the country participate in the scheme and these authorities work with their schools to support the promotion of sustainable travel.

The benefits to Modeshift STARS can be far reaching and can lead to reductions in car use and less congestion in and around a school site. This can also lead to improvements air quality and can provide children and young people with more opportunities for physical activity through active travel.

Schools were nominated by their local authorities for demonstrating best practice in the promotion of sustainable school travel. These nominated schools were invited to attend the Modeshift STARS Regional Awards were the Schools of the Local Authority and the Schools of the Region were announced.

The winners of the 2019 Modeshift STARS School Region are as follows:

Modeshift STARS Early Years School of the Region 2019 – Midlands – Alfreton Nursery, Derbyshire.

Modeshift STARS Primary School of the Region 2019 – Midlands – Elizabeth Woodville Primary, Leicestershire.

Modeshift STARS SEND School of the Region 2019 – Midlands – Holbrook School for Autism, Derbyshire.

Modeshift STARS SEND School of the Region 2019 – East of England – Spring Common Special School, Cambridgeshire County Council

Modeshift STARS Secondary School of the Region 2019 – East England – Richard Hale School, Hertfordshire County Council.

Modeshift STARS Primary School of the Region 2019 –East England – Mandeville School (Sawbridgeworth), Hertfordshire County Council

Modeshift STARS Secondary School of the Region 2019 – North East, Yorkshire and The Humber – Tweedmouth Community Middle School, Northumberland County Council

Modeshift STARS Primary School of the Region 2019 – North East, Yorkshire and The Humber – Yeadon Westfield Junior School, Leeds.

Modeshift STARS SEND School of the Region 2019 – South East – Forest Park School, Hampshire

Modeshift STARS Early Years Establishment of the Region 2019 – South East – Footsteps Day Nursery, Hove.

Modeshift STARS Primary School of the Region 2019 – South East – Sarisbury Church of England Junior School, Hampshire

Modeshift STARS Primary School of the Region 2019 – South West – Haydonleigh Primary School, Swindon.

Nick Butler, Modeshift STARS Awards Manager said “Every year it is great to have the opportunity to recognise schools for their hard work and commitment to the promotion of walking, cycling and other forms of sustainable school travel. Over 3000 schools nationally have signed up to Modeshift STARS so each of our STARS Schools of the Region have proven to be at the forefront of our collective effort to encourage more young people and their families to adopt healthy and sustainable forms of travel. Together, they are helping us to make a real difference on how people are undertaking the journey to school.’

The Modeshift STARS Schools of the Region have been invited to attend the National Travel Awards, which will take place in London in March. Here the Modeshift STARS National Schools of the Year will be announced.

Modeshift STARS is free for schools to use. It is an online platform that can create a school travel plan, log sustainable travel activities and schools can work towards Modeshift STARS National Accreditation. For more information visit

2018 Convention Evaluation

210 delegates attended the Modeshift 2018 Convention in Sheffield on November 1st and 2nd. 82 delegates took part in our post event survey and a summary of the results will be presented at our upcoming spring regional meetings.

This year the convention scored a very impressive 8.6 out of 10.

Modeshift would again like to thank all the presenters, its partners and members for helping to deliver a successful convention.

Planning is now underway for the 2019 convention on November 7th and 8th at the Athena Conference Centre in Leicester. More news on this event to follow soon.


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