Parents say school run most stressful part of the day

New research has revealed just how stressful parents find the daily journey, with 31% confessing it’s the most stressful part of their entire day and more than a quarter (26%) saying they find the school run as stressful - if not a more stressful experience - as buying a house.

Read more at:

Room 9 Media at the Modeshift Convention

John Billington from Room 9 Media was at this year’s Modeshift Convention.  This is what he had to say.

60 seconds with Modeshift Convention Speaker Ian Farquharson

Ian Farquharson is a Senior Environmental Management Officer at Babergh & Mid-Suffolk District Council.  He spoke at the Modeshift Convention about 'Securing an EV future through the planning process.’

National Sustainable Travel Award Winners 2018

Thank you to all Modeshift Members who submitted an application for the National Sustainable Travel Awards and for voting for their favourite in each of the categories. The winners were announced by our Award sponsors, at the Modeshift Convention Awards Dinner, in Sheffield, on Thursday 1st November.

Register your interest for our CPD training courses

Modeshift run four courses aimed at supporting you to undertake your role better.  Courses include:

Cyclepods at the Modeshift Convention

Luc Bonnici from Cyclepods was at this year’s Modeshift Convention.  This is what he had to say.

60 Seconds with Modeshift Convention Speaker Bridget Fox

Bridget Fox is a Sustainable Transport Campaigner representing the Campaign for Better Transport.  She spoke at the Modeshift Convention about 'Practical policies for cutting car dependency.’

Bike Smart - Road Safety Week November 2018

The theme for Road Safety Week (19-25 November) is the safety of those on two wheels and encouraging everyone to be Bike Smart.

Brightkidz Guest Blog - School Reflector Shops, Tips for Engaging with Schools and Shout About Your Success

Broxap at the Modeshift Convention

60 seconds with Modeshift Convention Speaker Joe Green

Joe Green is Transport Behaviour Manager at Birmingham City Council. He spoke at the Modeshift Convention about ‘Utilising STARSfor to deliver Effective Travel Plans.’

How long have you been involved with Modeshift and in what capacity? Five to six years in various capacities, as in my previous job I worked for Sustrans West Midlands.

If you could only choose to promote one way to travel, what would it be and why? Bike, because it is a quick, easy way to making short door-to-door journeys (but I like being able to travel in different ways).

Tell us something we didn’t know about you? I’ve played in an internal football world cup tournament.

What’s your biggest work achievement to date? Working with people in Kings Heath on reimagining the High Street, as featured in last year’s BBC Fighting for Air Documentary.

What do you do for fun? I enjoy my job! But I also enjoy watching and playing sports, seeing live music socialising with friends – and I need to start training for a 100 mile bike ride that I’ve signed up for next May! Velo Birmingham.

60 Seconds with Modeshift Convention Speaker Ewhen Chymera

Ewhen Chymera is Transport Planner at Leeds City Council. He spoke at the Modeshift Convention about ‘Schools Yorkshire Tour’.

How long have you been involved with Modeshift and in what capacity? 18 months, overseeing a team of School Travel Plan Monitoring staff.

If you could only choose to promote one way to travel, what would it be and why? Cycling, it is cheap, easy, emission free and offers a realistic alternative for short journeys in terms of time/speed.

Tell us something we didn’t know about you? I run a Ukrainian football blog named after a street and trains top in Sheffield – Donetsk way.

What’s your biggest work achievement to date? The introduction of a pool e-bike fleet across a number of offices at Leeds City Council.

What do you do for fun? I am a home brewing cyclist. So riding out to a brewery over some hills is a favoured past time – just for research of course.

You can still book onto the Sheffield City Walking Tour at the Modeshift Conference

Fancy a walking tour of Sheffield at the Modeshift Conference Thursday 1st November? The short walk, which is being led by the Inmotion! sustainable travel team based at South Yorkshire Passenger Transport Executive (SYPTE), will take you through the heart of the city, highlighting a number of interesting and quirky things that you may not always spot on a walk around Sheffield.

For more information and to sign up, visit

HomeRun Pilot in Hampstead reduces car usage by 27%

Hampstead is an area of North-West London, with the highest concentration of schools in Western Europe. The school run brings the narrow Hampstead roads to a standstill, with Fitzjohn’s Avenue being the worst affected.

In May 2018, HomeRun was launched across two of the most prestigious schools in the area. The schools have over 85% of all their parents signed up and active on the platform.

Utilisation of the HomeRun journey share and independent travel features, is reducing their car usage during the school run by 27%. This includes a 18% modal shift from driving to walking, cycling and public transport.

Click the link to find out more:

Want to find out more about HomeRun? Please contact us by emailing

Modeshift Convention - it's almost here

A big thank you to everyone who has booked to attend our annual convention on 1st and 2nd November. We know that you will enjoy our action packed agenda themed around Removing the Barriers to Sustainable Travel.

For a sneak preview of the agenda please visit

We look forward to welcoming you all to Sheffield City Hall next week.

The Modeshift Management Board

Modeshift Convention – It's not too late to book

The Annual Modeshift Convention will take place on 1st and 2nd November 2018 at Sheffield City Hall. This year’s theme - "Removing the barriers to sustainable travel" is set to generate lots of discussion.

Please book your place today if you have not already booked.

Included in your membership is a space for one delegate to attend the convention. This includes the 2 Day Modeshift Convention, the National Travel Awards Evening and accommodation on the evening of the 1st November. If you would like additional delegates Modeshift Members receive a preferential rate of £250.00 which includes the convention, awards event and accommodation.

For more information about the convention and to view the agenda please visit

To book your place at the Modeshift Convention 2018 visit

'Your Guide to Sheffield' For Modeshift 2018 Convention

The 2018 edition of 'Your Guide to Sheffield' for Modeshift's 2018 Convention is now available at

Designed by Pindar Creative, the guide aims to help delegates make the most of their visit to Sheffield, highlighting recommended walking routes from the station to the venue, and from the venue to the hotels.

Modeshift Convention Agenda - 2 weeks to go!

There is only 2 weeks to go until the annual Modeshift Convention. If you haven't booked you place yet, please make sure you do by visiting

Today we are in the position to publish the full agenda and give you insight into what to expect from the 2018 Modeshift Convention. If you are coming to the convention make sure you connect with us on social media, follow us on Twitter @modeshift1 and find us on Facebook and Linkedin.

A SUPER Week for Liftshare

Liftshare Week 2018 (October 1st-7th) has come to an end and the number of people sharing their journeys is at an all-time high. Liftshare were encouraging people to grab a sidekick and become ‘Super Commuters’ during the annual event which aims to get more people around the country to try car sharing.

Both the general public and private, corporate schemes excelled themselves in the amount of new users signing up to share their journeys and the week saw nearly double the amount of new users Liftshare typically would expect.

Promotional activity amongst the corporate clients that Liftshare supports included using the free resources on their dashboard to print custom posters, leaflets and email templates to send to staff to encourage them to share. Some even put on special on-boarding event days to drive engagement.

The Liftshare team were also out-and-about in their hometown of Norwich during the week. Staff promoted the benefits of car sharing to commuters and travellers around the city, all whilst dressed as their favourite superheroes. Placards and leaflets gave further details, including a competition to win two annual cinema passes for people who signed up during the week to further drive new membership.

Follow the Liftshare social media channels where full stats for the week will be posted soon.





Did you know Liftshare will be presenting at the Modeshift Convention? To find out more visit

7 things no one tells you that you’re going to experience when you become a ‘commuter’ cyclist

Blog post courtesy of Cyclepods Ltd - Cyclepods will be exhibiting at the Modeshift Convention. To book you place click here

#CycleSeptember, the month-long initiative from Love to Ride to encourage more people to cycle to work, has recently drawn to a close. And with more people than ever now deciding to ditch the car in favour of the bike, I thought this would be the ideal time to reflect upon my own experiences of commuting to work by bike – for the benefit, or derision, of all.

I’ve been cycling to work now for the best part of a decade and in the past 5 years have experienced both the inner-London commute, and, more recently, a more rural route to and from the office. The benefits of biking to work are well-known by now and frequently churned out, but I’ve come to realise there are actually some other ‘experiences’ you go through that no one quite tells you about when you make the decision to become a committed commuter cyclist. So, in slightly tongue-in-cheek fashion, here’s what I’ve learned so far…

  1. You get hungry (all the time)
    I know, this is painfully obvious. But there are times, even now, that I find myself sitting at my desk scoffing chocolate digestives at 10am, incredulously shaking my head, and muttering that this whole cycling to work thing is ‘false economy’. Losing weight is not something that’s personally important to me (just as well), but I don’t want to be sitting at the PC eating junk food all day. The fact is, you will get hungry in the morning after a cycle in, so the trick is to be prepared and make sure you have some heathy snacks lined up – like an apple, or raw carrot, for example (he says, reaching over to grab another cookie from the biscuit tin).
  2. You join a secret society
    When I first did a bit of road cycling, just leisurely weekend rides, I soon noticed that when you pass another road cyclist they nod at you, and you, invariably nod back. Aha, you quickly realise this is the ‘cyclist’s nod’ – a knowing gesture that silently says, ‘yeah, we are cool, we are one and the same - enjoying freedom, fresh air and exercise while others are trapped at Bluewater or nursing a hangover in bed. Now, when it’s rush-hour on a damp Monday morning and you pass another cyclist who, like you, is struggling with a heavy backpack on, you know that they are the real deal. You both nod. Maybe they even winked at you, perhaps if you had more time and stopped for a coffee there would even be a secret handshake thrown in there as well. You’re in the club.
  3. You become obsessed with looking for potholes
    I always found riding in central London pretty eventful, but there is such a myriad of hindrances to avoid that potholes are just another obstacle you learn to dodge. However, out in the countryside, potholes are a whole new board game. You get to know all the craters on your daily route, you memorise your own ‘racing line’ to avoid the worst ones, you rank them by size and depth, you even have names for some of them! Out here in rural Kent I find that potholes seem to breed extremely well and are big enough to have you seriously contemplating trading in your road bike for a full-suspension MTB.
  4. You see the hidden joys of the great British countryside
    When not obsessively scanning for potholes, you will occasionally look up to see the glorious wonders that mother nature has to offer. Sure, you can see all this from the seat of a car, but you are moving too quickly to appreciate all the views and you can’t get very close to wildlife in a noisy vehicle. On a bicycle you don’t spook animals nearly as much. I’ve seen Buzzards, Kites, deer and hares, out here in the Kent countryside, and plenty of rats and pigeons in London, not to mention all the road kill. It all counts, right?
  5. You start to experience an insatiable urge to wear Lycra
    When I first really got into cycling I vowed never to wear these ridiculous skin-tight outfits. “I will never become a MAMIL”, I told myself. But in time, as you keep riding the same route to and from work every day, you endeavour to get quicker and quicker (I blame Strava for this!) You reach a point where you have shaved off every possible second you can, until one day you realise the inevitable – you must reduce your wind resistance; you must become more aerodynamic. There is only one thing for it! Yes, that means facing the reality that you will have to start wearing the full spandex cycling kit. But, “I’m not a MAMIL”, I tell myself, I’m too young for that. But as my wife keeps telling me - It is just a matter of time.
  6. You will get cold and wet, very cold and wet.
    Probably all this Lycra I keep wearing. Should really invest in some proper clothing.
  7. It’s addictive!
    Seriously. You’d think that being in the saddle all week would be enough! But come the weekend, when you have the chance to don the Lycra once again and navigate round some potholes on some scenic stretch of country road you’ll find it really hard to resist. And with all that commuter cycling you’ve been doing you’ll feel fitter and faster than ever (yeah, not having the backpack on definitely helps).

    Safe commuting!

Have you enjoyed this article from Cyclepods Ltd? We have the Modeshift Convention taking place on the 1st and 2nd November 2018 in Sheffield City Hall where we have a range of speakers talking about subjects just like this. For more information visit

Blog post courtesy of Cyclepods Ltd

Modeshift Convention - Last year's highlight video - Book your place for 2018!

With only 3 weeks to go until the Modeshift Convention we thought we would take a trip down memory lane and reflect on the 2017 Modeshift Convention. We are thrilled to be heading back to the Sheffield for the third year and we are looking forward to welcoming industry professionals from across the UK and Europe. Places are booking up fast so Make sure you book your place on our events page by clicking here.

This year we are looking at how as industry professionals we can remove the barriers to sustainable travel. This year we have a good mix of presentations from a range of different presenters, backgrounds and sectors. We will be providing full agenda details in the coming days.

In the meantime if your new to the Modeshift Convention or simply want to remind yourself of what it is all about you can watch our 2017 Modeshift Convention Facebook Video.

A Visibly Better Solution for Recycled Plastic Bottles

Pogu Ltd., the multi award-winning reflective safety business based in the Lake District, have spent much of the past year working closely with suppliers to create the high visibility waistcoats, a product which is a world first in the Personal Protection Equipment (PPE) market.

Tiffany Solender, Managing Director of Pogu Ltd., explains further: "Like many others, seeing the rise in plastic waste accumulating globally really struck a chord with us and we made a conscious decision to investigate the potential for incorporating more recycled materials in our products."

This decision was quickly actioned, with Tiffany undertaking lengthy research and identifying manufacturers of fabric made from that perennial throw-away item - the plastic bottle.

The resulting fabric has been developed into a new hi-vis waistcoat, each using material that uses up to 8 recycled plastic bottles.

Production samples of Pogu’s PPE vests arrived in the UK in September, complete with the BS EN 471 accreditation ensuring their compliance with the recognised industry standard, with orders now being taking from businesses across the UK.

The lifespan of a typical PPE vest is just 3 years, after which it is recommended that they are replaced due to the materials fading or their reflective properties reducing. The beauty of Pogu’s new products is that they themselves can be recycled instead of being consigned to landfill.

"Our new vests will perform equally as well than any comparable high-quality product on the market, but with the added bonus that this is a highly sustainable product."

As well as being of benefit to businesses, Pogu may also have a market for their new vests closer to home: "Talking with friends and family about the new products has also generated quite a lot of interest, particularly for smaller vests for children to wear on the way to and from school on dark winter mornings and evenings."

For more information please contact

Brightkidz Flyers for Schools Now Available

Solutions to parking perils, links to funding info and lots and lots of fun, bright ideas to promote walking, cycling, scooting and road safety are featured in the new Brightkidz flyer for schools.

Available to download here:

If you would like a printed copy for each school in your area please contact or ring 01536 526461.

Modeshift Convention Agenda - Book your place!

We are well into the planning for the 2018 Annual Modeshift Convention. We would like to take this opportunity to thank all of our speakers ahead of the convention for their hard work in preparing for the convention. This year's theme - Removing the Barriers to Sustainable Travel is set to be a good one with lots of discussion taking place over the last few months.

If you haven't already it is now time to book your place and you can do this by heading over to the Events page, which can be found at We are now in the position to share with you our "Agenda at a Glance" to give you an idea of the sessions that will be taking place at this year's convention.

In preparation for the convention make sure your following us on Twitter @Modeshift1 and you can find us on LinkedIn and Facebook. If you are using social media please use the hashtag #Modeshift2018

Make sure you book your place!

Liftshare Week is coming!

Don’t forget that 1st-7th October is Liftshare Week 2018! This year, we ask Liftshare members old and new to join our legion of Super Commuters by grabbing a sidekick and forming a Liftshare team. It couldn’t be simpler to become you’re very own superhero.

3 reasons to give Liftshare a go this Liftshare week:

Help! Reduce the stress of the commute by sharing your journey, a conversation and a smile;
Protect! The environment by reducing your carbon footprint;
Save! Money – our average regular sharers save over £1000 a year!

If that’s not convinced you, there’s more! Whether you’re into superheroes, rom-coms or thrillers, form a Liftshare team (by signing up, adding your journey, and arranging to share with a match) between 24th September and 14th October, and you’ll be entered into a prize draw to win a year’s cinema pass for Odeon or Cineworld, for you and a friend! If you’re already sharing through Liftshare, you’ll be entered too, as a thank you. Ts and cs can be found here.

If you’re an employer, encourage your staff to Liftshare during Liftshare Week and see the positive impact on your car park, local congestion and staff happiness! There are free resources to download on, or if you’re one of our clients, via your Liftshare Dashboard.

Not all heroes wear capes!

Children to be banned from cycling to school without number plates

Children have been told they will be banned from cycling to their south London school if they do not put number plates on their bikes.

Teachers at Stanley Park High, in Carshalton, are introducing the scheme so members of the public can report pupils cycling dangerously.

For more on this please visit

Modeshift want to know what you think of this scheme? Please email your views to

Hello from Style Brands!

Style Brands is one of the longest-established Modeshift Partners. We supply:

  • Promotional Products & Bespoke Gifts
  • Sports-, Work- & Safety wear
  • Printed Literature (e.g. leaflets, posters, brochures)
  • Office Supplies & Furniture
  • Web & Graphic design

  • Based in Kent near Canterbury, we are a family business established nearly 20 years. Working with Modeshift grew very organically for us as suppliers to Transport for London for well over a decade, providing everything from graphic design to T-Shirts to high visibility goods, water bottles, travel wallets and pin badges.

Be Bright Be Seen

The end of British summertime is fast approaching next month. With clocks going back by an hour on Sunday 28th October most of us may be travelling home in the dark, if not already. Have you thought ahead to how you can help yourself be seen on your journey?

Whether walking to and from school, the shops, or walking the dog, during foggy and overcast days pedestrians should wear something brightly coloured and something reflective at night. Choose a bag or rucksack with hi visibility strips. Fluorescent and reflective armbands can be worn over coats and clothing, and stickers can be used on bags. Reflective dots on knees and ankles can really draw attention to runners during dark nights.
Keep to the footpath where there is one, if not, keep to the right hand side of the road so you can see oncoming traffic.

Many people riding bikes (or scooters!) at night assume that street lights are enough for a motorist to see them, as they can see themselves. This is not the case and many incidents involving bicycles during the dark nights are due to cyclists in dark clothing with no lights or reflectors. Drivers are looking for lights, so when a cyclist appears with no lights, it comes as a surprise.

At night, bikes must have white front and red rear lights lit, in addition to a red rear reflector. White front reflectors can also help you to be seen, and spoke reflectors will help other road users see you from the side.

Other things like reflective tape and flashing valve caps are also available. Any part that is moving, such as knees and ankles and valves, and is either reflective or illuminated, draws drivers’ attention to you quite well.
Wear bright and if possible reflective clothing and still always believe that the driver has not seen you.

Your Campaign

Are you thinking about a road visibility campaign for the darkening months ahead? Whether you require plain, unbranded stock or personalised with your authority’s logo or initiative’s design, Style Brands can help define and supply the right visibility products. One of our most popular products within the Modeshift community are our silicone LED bike lights, which can be attached to bags, bikes, scooters, belt loops – anywhere!

If you’d like to see examples of our work for previous campaigns to gain inspiration and understand what’s available, please don’t hesitate to ask anyone in the team.

Contact Details

If you have any questions, would like to know more about a particular product, service or perhaps not quite sure where to start with a campaign or initiative, please give us a call on 01795 890 900, email or visit our website

To see our most popular clothing garments please click follow link here: CLOTHING

Anuschka Natley is your Modeshift Representative at Style Brands, she is contactable via .

Voting now closed for National Sustainable Travel Awards 2018

Thank you for voting for one of the 26 finalists shortlisted in each category for this year's National Sustainable Travel Awards.

The winners will be announced at the Modeshift Annual Conference Awards Evening on Thursday 1st November.

If you haven't booked yet please do so by visiting

Coughing robot teddy bear warns pedestrians of toxic air levels on London’s most polluted streets

A coughing robot teddy bear is helping to highlight the levels of polluted air in London.

Campaigners James Crosby and Will Cottam, both creatives at advertising agency McCann London, are using a soft toy because it can be difficult for people to "visualise" toxic air.

"Toxic Toby" is pinned to lamp posts next to flowers to make it look like a memorial. But he startles pedestrians by raising a paw and coughing when air pollution breaches legal levels .

The movements are controlled remotely by Mr Crosby and Mr Cottam, who are hidden from view.?

The men analyse pollution data from the BreezoMeter website to work out when to animate the bear. Toby has a speaker in his chest, and can also move his head and raise his eyebrows.

Mr Crosby said: "People tell us they’ve lived on a road for years but didn’t realise how polluted it was."

Toby is being deployed on highly polluted streets such as Marylebone Road and Brixton Road.?

For more information visit

Space-Saving Cycle Parking for the Workplace

Around 42% of people aged five and over in the UK own a bicycle - that’s about 25 million!

Though a fantastic 700,000 people in the UK have signed up to the Cycle to Work Scheme, this number could be a lot higher, considering the amount of people who own a bike. So what’s putting people off getting on their bike in the morning?

Bikes can be a big investment, so it’s natural that those who own one want to keep it safe. Here lies one reason for fewer cycling commuters; it would seem that the rising popularity of cycling hasn’t been matched by a sufficient rise in places to store bikes securely.

Of course, not every workplace has room for large cycle compounds. Therefore amongst many inner-city offices, schools, train stations and university campuses, there is an increasing need for space-saving cycle storage.

Practical parking facilities can play a big role in encouraging cycling as a viable transport alternative, and you’ll find there are options to equip a range of locations. Take a look at this list of cycle storage innovations for businesses and buildings which struggle to find free space.

Cycle Storage Solutions for Car Parks: You Have the Right to Take up Space!

The Drum

Many businesses are unaware of quite how much space they actually have. It’s all down to priorities. Did you know that you can fit an entirely enclosed shelter (with room for up to six cycles) within the parameters of a car parking space?

Cycle drums can be installed wherever there’s sufficient space, so whether or not you use an existing car park spot is up to you… but why pass up the opportunity to place cycling front and centre? It’s time to remind people quite how much time and space we dedicate to cars, and shine a light on the practical alternatives!

Retro-Fitted Hoop Stands

You no longer need to look for a completely empty area in order to provide cycle parking. You can use specially designed cycle racks to convert existing bollards and lampposts into stands for up to two bikes at a time.

Now, individually this doesn’t sound like much but when installed across a car park and around a building, it really makes a difference; you’ll find cyclists are quickly inspired to make these most of new, secure spots.

Vertical Cycle Parking: When You Can’t Go Outwards, Go Upwards!

The Carousel

A cyclical, space-saving bike carousel provides a vertical solution to storing bikes efficiently. These units are usually designed with a strong, centralised rack – therefore each bike can be secured at multiple points across its frame. Furthermore, this rack also makes it easy to attach a canopy or roof without taking up any more space.

Wall Racks

It’s possible to keep cycle storage close to the building without encroaching too far into the pedestrian area.

By choosing an angled design you can provide a solution which is time efficient as well as space efficient. This is because the racks can ‘cup’ one wheel in place at ground height, leaving gravity to do the rest; all that’s needed is to add the padlock of your choice!

The Two-Tier Bike Rack

This storage solution is increasingly popular at train stations in commuter areas. The idea is to create two levels of bike racks one above the other, thus doubling the capacity without taking up ground space. For those unable to secure their bikes on the top-tier, (due to height restrictions or upper body strength), the ground-level stand removes any potential restrictions for cyclists, making it usable for all!

Don’t let your workplace get away with insufficient cycle storage!

Whether or not there are already parking facilities in place, there’s always room for more; why not suggest one of these sustainable, practical solutions at your next meeting…?


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